Bucolic, the month of August is often lived in an idyllic way.
Daydreaming while watching nature at its greenest and at its peak.

This month at ça va de soi, we find new meanings in our collections by looking at them through the lens of the Japanese aesthetic of wabi-sabi. The pillars of this time-honoured philosophy ‑ seeking balance, simplicity, and beauty in imperfections ‑ have invariably been reflected in ça va de soi’s ethos.

Discover this month’s curation inspired by the Memphis Milano mouvement

Egypt’s rarest ELS (extra-long staple) cotton certified organic transforms the cotton value chain