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Au coin des connaisseurs, par ça va de soi
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Au coin des connaisseurs, by ça va de soi

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Discover and re/discover at 

'Au Coin des Connaisseurs'

Since settling on Laurier Avenue in 2006, then in Ogilvy and Ottawa in 2009, Québec in 2012, Toronto the next year, and finally on Greene Avenue with our very own knitwear spa ça va bain opening in 2015, ça va de soi has blossomed in each city. We have made these cities our homes, absorbing their atmospheres and connecting with their people. Everyday we are amazed and energized by our customers’ grace, elegance and wisdom. Over the years, together we knitted this relationship - grounded in our shared passion for knowledge, style, fabric, shape and colour - becoming intertwined.

A connoisseur, from the French “connaisseur”, is above all, somebody who possesses deep knowledge in something. There is no better word to describe you, our dear friends and muses, who have grown with us and who in time have become experts in ça va de soi’s ethos. It is in this spirit of sharing our mutual inspiration that we present to you our brand-new project: Au coin des Connaisseurs.

With our timeless pieces that would look just as much at home in a Godard film as they do in contemporary Montreal, ça va de soi has always sought to create clothes that would defy the changing seasons, pieces grounded not only in fashion but in an effortless sense of style. Our beautiful knits age like fine wine, only becoming more precious as time goes by. Each wear becomes associated with a new memory, a new feeling, until we come to regard our ça va de soi pieces as dear friends. For this very reason, we have never had any sales. Our archives are thus filled with incredible, rare styles: Baya, Shilo, Bréra, Mia, Romy, Star, Gabin, Karl, each name bringing forth the memory of a person, a place, a woman we can imagine wearing it, or the ones who inspired it; our muses and friends.

Au coin des connaisseurs was born out of a desire to unite these marvellous finds to our loyal client base. Wondrous, unique pieces that you will not find in our other stores, at 50% of the original price. Our archives are turning into a creative lab where collaborations with artists and friends of the house will naturally take place, and where you’ll be able to embark on multiple treasure hunts!

We’re leaving behind the organized piles of our traditional boutiques to invite you into a festive universe where you’ll be able to search freely through newly designed racks and wheeled boxes as well as recycled furniture from our stores.

Come play with us, with the precious help of members of the ça va de soi family, the ultimate connoisseurs!

Our new space is located at 12 Saint-Joseph East, and is experienced by appointment only. It is housed in an ethereal building with plenty of natural light and a beautiful inner courtyard. In the bustling atmosphere of the Mile End, a neighbourhood in which we have been building links for a long time, Au coin des connaisseurs is neighboured by the Saint-Enfant-Jésus church and the Lahaie Park with its beautiful fountain. Starting in the fall, you can also find us online, where finding gems will never have been easier as you’ll be able to refine your search by colour, style, collection, fabric and size. It’s time to discover and re/discover.

Welcome to Au Coin des Connaisseurs.

Welcome  Au Coin des connaisseurs !

Book an appointment here