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Store info

Monday-Friday, 8am-4pm


5158, Boulevard Saint-Laurent,

Montreal, QC, H2T 1R8

5158, Boulevard Saint-Laurent,

Montreal, QC, H2T 1R8

Monday-Friday, 8am-4pm

Our philosophy and promise

ça va de soi is committed to creating knit clothes, independent of fashion trends and seasons, that resist superficially and in favour of evoking deep emotions. All our knits are designed with the family in Montreal at the core.

An elegant garment, without compromising on comfort and functionality, which leaves room for the wearer to express their style by being themselves.

Made exclusively from noble materials, treated, spun and dyed in Italy; our knits are made by our artisans-partners in a small workshop in Jinan, in the Shandong region (2020).

With nature as our guide, all of our commitments are eco-responsible while respecting the hand that makes it.

Cuts that have marked the ages and that have longevity in the present as classics.

We even went so far as to integrate a maintenance, repair and refurbishment service into our brand - it's our bath, our laundry-house.


This was followed by the addition of an upcycling space in 2019, which allows us to salvage parts that are no longer used to create unique items.


The vertical structure of ça va de soi, without intermediaries, results in a product of great value in its price-performance ratio. Thus, there is no secret to ça va de soi, the price is justified by a fair share between:

Raw material: 30% 

Clothing: 20%

Customs transport: 10%

Packaging: 5%

Administrative costs (including financial costs, insurance, rents, salaries): 30%

Profit and reinvestment: 5%