''No compromises!'' The day ça va de soi embraced that approach, 17 years ago, was an auspicious one. From that moment on, our clothes have been produced from only the highest quality natural fibres, spun by the most seasoned master craftsmen in Italy. And the king of these fibres is merino wool. A few words cannot do justice to merino wool, the venerable yarn that has ça va de soi completely head over hells. It is almost better to say nothing and instead carefully feel it, allowing the fibre to speak for itself on your skin. 

Devotees of extra-fine Super 140, a yarn spun from fibres merely 16.5 microns in diameter (the market average is about 20) will be elated by a newcomer in our latest collections: Super 160, a yearn spun from fibres only 15 microns wide. In comparison, a human hair can measure as much as 100 microns wide.

This unveiling of a finesse that scales new heights reveals fibres that are exceptionally long and smooth, guaranteeing a lasting lustre and increased resistance to piling. Nature offers this rare wool only when all the elements decide to work together.