ça va de soi
It all started at the end of the '80s when Odile Bougain and Antoine Nasri decided to step outside of the box from the era of overconsumption in the ready-to-wear industry. It's the story of a connection and a mutual passion for style and "slow fashion" that lead to the creation of the Montreal based knitwear house.
ça va de soi produces timeless classics based on real life, between the collection of pure classics and the "avant-garde" creations that punctuate the seasons, the common thread of inspiration never breaks; starting with the material, followed by colour, and the shape. We never start from scratch when we rely on exceptional raw materials.
Natural fibres, expertise and innovation; ça va de soi reinvents knit essentials, the most durable, all crafted with noble fibres and sold at the fairest prices. This philosophy and sustainability promise is born out of a desire to counter excessive consumption and an unyielding refusal to follow the market's models that implies the renewal of their acquisitions twice a year. ça va de soi makes the respect of humans and animals conditions a priority in every part, from creation to production, all the way to the boutiques.
For a few years, the founders of ça va de soi, Antoine Nasri and Odile Bougain, also take the time to pass on their unique expertises to young talents and to their children, in what has become a wonderful family story.
1972: Antoine starts a company in the clothing trade with his brothers.
1974: Year Odile and Antoine met
1991: Birth of ça va de soi: the ça va de soi house knits itself a place in the Montrealers wardrobes - « slow fashion » avant-garde
1995: Start of exclusive partnership with Italian spinners
2001: Acquisition of a building in Mile-End 5158 St-Laurent to set up its head office.
2006: Opening of Laurier in the Outremont district
2008: ça va de soi opens internationally with a distributor in Japan and via shows in Paris (Who's Next) and New York (Coterie)
2009: Opening of Ottawa and Ogilvy
2012: Opening in Old Quebec rue Saint-Jean
2013: Opening of Toronto in Yorkville
2014: Launch of the ça va de soi e-commerce site
2015: Opening of Westmount on Greene Avenue
2016: Inauguration of ça va bain: washing and repair service for ça va de soi pieces
2019: Launch of the up-cycling program, zero waste objective
2019: Start of partnership with the Italian family company: Oscalito
2020: Launch of the new website
Spring 2022: Opening of the conceptual boutique dedicated to our archives: Au coin des connaisseurs
Fall 2022: Opening of Saint-Laurent in the Outremont district